Recent Leadership Changes 22Squared has recently made significant executive hires and promotions, including appointing Toygar Bazarkaya as CCO and Erica Hoholick as CEO. These recent changes could indicate a strategic shift in leadership focus and may present opportunities for introducing new services or partnerships.

Recognition for Innovation Being recognized in Fast Company's list of the World's Most Innovative Companies for 2021 highlights 22Squared's commitment to creativity and forward-thinking solutions. Leveraging this accolade in sales pitches can position the company as a cutting-edge partner for innovative projects in the advertising industry.

Specialized Expertise 22Squared's emphasis on creating work that adds real value to consumers' lives sets it apart in the competitive advertising services landscape. Highlighting this unique approach in sales conversations can appeal to clients seeking impactful and purpose-driven marketing campaigns.

Industry Partnerships The partnership between 22Squared and NAACP to develop an interactive web platform showcases the company's commitment to social causes and community engagement. This collaboration can serve as a conversation starter in sales meetings, especially with organizations focused on diversity and inclusion.

Revenue Range & Growth Potential With an estimated revenue between $50M to $100M, 22Squared falls within the mid-tier range compared to similar companies. This financial stability indicates the capacity for growth and investment, making it an attractive prospect for potential clients looking for a reliable and expanding partner.