New Data Solution Razorfish recently launched R-Index, a proprietary data solution, indicating a focus on cutting-edge technology and analytics. This presents an opportunity for offering data-driven marketing solutions to clients seeking innovative approaches for their marketing strategies.

Key Leadership Appointments With the appointment of David MacDonald as Retail and Commerce Experience Practice Leader and the promotion of Sisi Zhang to Chief Data and Analytics Officer, Razorfish has strengthened its leadership team. Engaging with these key leaders can provide insights into industry trends and potential collaboration opportunities in the retail and data analytics sectors.

Gen Alpha Study Razorfish's Gen Alpha study explores differences between generations, offering valuable insights into evolving consumer behaviors. Leveraging the findings of this study can help tailor marketing strategies to better resonate with the diverse preferences of different age groups, creating tailored solutions for clients targeting specific demographics.

Strategic Partnership The partnership with SingHealth Group demonstrates Razorfish's commitment to delivering comprehensive digital strategies in the healthcare sector. Exploring collaborative ventures with Razorfish in the healthcare industry can lead to joint projects that enhance patient experiences and provide innovative digital solutions for healthcare providers.

Diverse Tech Stack Razorfish's diverse tech stack includes tools like theTradeDesk, Facebook Pixel, and Unreal Engine, showcasing versatility in utilizing cutting-edge technologies. Understanding their technological capabilities can open avenues for introducing complementary tech solutions or integrations to improve client campaigns and engagement.