Insights

Innovative Product Launches LEGO has recently launched new plastic brick sets inspired by popular movies like 'JAWS' and themes like space exploration, offering unique and engaging play experiences for children and collectors alike.

Sustainability Initiatives The company has introduced a Supplier Sustainability Programme to reduce carbon emissions in its supply chain, showcasing a commitment to environmental responsibility that can appeal to eco-conscious customers seeking ethically made products.

Interactive Entertainment Sets With interactive sets like Super Mario Bros. featuring Princess Peach and thematic sets like Ahsoka Tano's Duel on Peridea, LEGO is tapping into popular culture trends and entertainment franchises to cater to diverse customer interests and preferences.

Key Personnel Changes Leadership transitions, such as the appointment of a Chief Customer Officer, present opportunities for sales professionals to forge new relationships, understand evolving strategies, and tailor sales approaches to align with the company's shifting priorities.

Growth Through Partnerships By collaborating with entities like ESA on developing space-themed bricks and partnering with Universal Pictures and Amblin Entertainment for movie-themed sets, LEGO is expanding its reach and attracting fans of various genres, opening avenues for strategic partnerships and co-marketing opportunities.

Similar companies to the LEGO Group

the LEGO Group Tech Stack

the LEGO Group uses 8 technology products and services including OpenSearch, Driven Data, SAS, and more. Explore the LEGO Group's tech stack below.

OpenSearch
Analytics
Driven Data
Automotive Marketing
SAS
Business Intelligence
Steadfast
Cloud Hosting
Artifactory
Development
ThingWorx
IT Infrastructure
SAP Sales
Sales
Content Insights
Web Analytics

Media & News

the LEGO Group's Email Address Formats

the LEGO Group uses at least 2 format(s):

the LEGO Group Email Formats	Example	Percentage
first.last@lego.com	John.Doe@lego.com	92%
first.middle.last@lego.com	John.Michael.Doe@lego.com	5%
last.first@lego.com	Doe.John@lego.com	2%
f.last@lego.com	J.Doe@lego.com	1%
first.last@america.lego.com	John.Doe@america.lego.com	61%
first-l@america.lego.com	John-D@america.lego.com	5%
firstlast@america.lego.com	JohnDoe@america.lego.com	6%
last@america.lego.com	Doe@america.lego.com	5%
f.last@america.lego.com	J.Doe@america.lego.com	3%
first-last@america.lego.com	John-Doe@america.lego.com	4%
firstl@america.lego.com	JohnD@america.lego.com	3%
firlast@america.lego.com	JohDoe@america.lego.com	3%
lfirst@america.lego.com	DJohn@america.lego.com	2%
first_l@america.lego.com	John_D@america.lego.com	1%
last.f@america.lego.com	Doe.J@america.lego.com	1%
first.middle@america.lego.com	John.Michael@america.lego.com	1%
last_first@america.lego.com	Doe_John@america.lego.com	1%
firstla@america.lego.com	JohnDo@america.lego.com	1%
fm.last@america.lego.com	JM.Doe@america.lego.com	1%
f_last@america.lego.com	J_Doe@america.lego.com	1%
firstlas@america.lego.com	JohnDoe@america.lego.com	1%

Frequently Asked Questions

Where is the LEGO Group's headquarters located?

the LEGO Group's main headquarters is located at Aastvej 1 Billund, 7190 DK. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is the LEGO Group's phone number?

You can contact the LEGO Group's main corporate office by phone at +1-860-749-2291. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is the LEGO Group's official website and social media links?

the LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does the LEGO Group generate?

As of May 2024, the LEGO Group's annual revenue reached $501B.

How many employees does the LEGO Group have currently?

As of May 2024, the LEGO Group has approximately 20K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief People OfficerEvp: L. I. S.Chief Sustainability Officer: A. S.Chief Diversity And Inclusion Officer & Global Head Of Wellbeing, Vp: L. V. S.. Explore the LEGO Group's employee directory with LeadIQ.

What industry does the LEGO Group belong to?

the LEGO Group operates in the Manufacturing industry.

What technology does the LEGO Group use?

the LEGO Group's tech stack includes OpenSearchDriven DataSASSteadfastArtifactoryThingWorxSAP SalesContent Insights.

What is the LEGO Group's email format?

the LEGO Group's email format typically follows the pattern of . Find more the LEGO Group email formats with LeadIQ.

the LEGO Group

ManufacturingBillund, Denmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!