Expansive reach Aha has gathered an impressive audience base of 40 million+ unique viewers and 10 million+ app downloads worldwide, positioning itself as a one-stop destination for Telugu speaking viewers globally. This extensive reach offers a significant opportunity for expanding market presence and attracting new subscribers.
Diverse content offering With a content library comprising originals, exclusives, theatrical acquisitions, and a variety of genres like family comedy, rom-coms, and business reality shows, Aha provides a diverse entertainment experience. Leveraging this diverse content offering can help in catering to a broad spectrum of audience preferences and attracting a wider customer base.
Recent launches Aha's recent launches such as 'Rules Ranjann', 'Comedy Stock Exchange Season 2', and 'PapamPasivadu' have garnered attention and engagement from viewers. Leveraging the success and popularity of these recent releases can serve as a conversation starter and an entry point for engaging potential customers with the platform's fresh and engaging content.
Strategic acquisitions Aha's strategic acquisition of 'Road' for Aha Tamil showcases a proactive approach towards expanding content offerings and market presence. Highlighting the unique content and features from such acquisitions can be a strategic sales approach to differentiate Aha from competitors and attract subscribers interested in regional content.
Tech-enabled user experience With a tech stack comprising Google Analytics, React, Freshchat, and Amazon Web Services, Aha emphasizes a seamless user experience. Utilizing the tech-driven features and analytics to showcase the platform's advanced functionality and personalized experience can appeal to tech-savvy audiences and enhance sales conversations by highlighting the platform's capabilities.