Strategic Partnerships EasyEquities has established key partnerships with companies like Sanlam and GCash, expanding their product offerings and reaching a wider customer base. Leveraging these partnerships can lead to collaborative sales opportunities and tap into new markets.

Innovative Product Features The introduction of features like Donate for Good and fantasy investment games demonstrates EasyEquities' commitment to innovation. Highlighting these unique product offerings can attract customers looking for engaging and socially impactful investment platforms, presenting a sales pitch centered on innovation.

Enhanced Mobile App EasyEquities' recent launch of a majorly enhanced app indicates a focus on improving user experience and accessibility. Emphasizing the app's new features and user-friendly interface can be a compelling sales point to attract tech-savvy investors seeking seamless and intuitive investment platforms.

Low Fees & Accessibility EasyEquities' value proposition of no platform fees and low minimum investments appeals to cost-conscious investors. Sales representatives can leverage this competitive advantage by highlighting the cost-effectiveness and accessibility of EasyEquities' platform compared to traditional investment services.

Expansion into New Markets The partnership with GCash and the launch of US stock portfolios indicate EasyEquities' expansion into international markets. Demonstrating the platform's global reach and offering investment opportunities beyond South Africa can open doors for sales growth by targeting investors interested in diverse and global investment options.