Insights

Product Expansion Rough Country has consistently expanded its product line to include lift kits, shocks, struts, LED lights, fender flares, and more, catering to a wide range of makes and models. This diverse product offering presents an opportunity for cross-selling and upselling to customers looking to enhance their off-road vehicles.

Recent Launches With recent launches of suspension lift kits for specific models like the 2023 Chevy Colorado, GMC Canyon, and the 2021 to 2023 Jeep Wrangler, Rough Country has showcased its ability to stay relevant with new product offerings. Leveraging these new launches in targeted marketing campaigns can attract customers seeking the latest upgrades for their vehicles.

Market Alignment By focusing on off-road enthusiasts and providing quality off-road products at affordable prices, Rough Country has successfully aligned itself with the growing market of truck and Jeep enthusiasts. Sales development representatives can capitalize on this alignment by tailoring sales pitches to highlight the company's commitment to delivering value for money.

Tech Adoption Rough Country employs a tech stack that includes modern technologies like Node.js, Google Font API, and jQuery UI, indicating a willingness to adopt innovative solutions. Highlighting the company's tech-savvy approach in sales conversations can appeal to customers looking for advanced, reliable products backed by cutting-edge technology.

Revenue Potential With a robust revenue range of $100 million to $1 billion, Rough Country demonstrates strong financial health. This revenue potential signifies a lucrative market for sales growth and partnership opportunities. Business development professionals can leverage the company's financial stability to negotiate favorable terms and secure long-term contracts.

Rough Country Tech Stack

Rough Country uses 8 technology products and services including Google Font API, Modernizr, jQuery UI, and more. Explore Rough Country's tech stack below.

  • Google Font API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Grin
    Marketing Automation
  • HTTP/3
    Miscellaneous
  • Node.js
    Programming Languages
  • Google Plus
    Widgets

Media & News

Rough Country's Email Address Formats

Rough Country uses at least 1 format(s):
Rough Country Email FormatsExamplePercentage
flast@roughcountry.comJDoe@roughcountry.com
94%
first.last@roughcountry.comJohn.Doe@roughcountry.com
3%
last@roughcountry.comDoe@roughcountry.com
2%
lfirst@roughcountry.comDJohn@roughcountry.com
1%

Frequently Asked Questions

Where is Rough Country's headquarters located?

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Rough Country's main headquarters is located at 2450 Huish Rd Dyersburg, Tennessee 38024 US. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is Rough Country's phone number?

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You can contact Rough Country's main corporate office by phone at +1-731-288-4463. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rough Country's official website and social media links?

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Rough Country's official website is roughcountry.com and has social profiles on LinkedIn.

How much revenue does Rough Country generate?

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As of July 2024, Rough Country's annual revenue reached $750M.

What is Rough Country's SIC code NAICS code?

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Rough Country's SIC code is 5013 - Motor Vehicle Supplies and New Parts NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Rough Country have currently?

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As of July 2024, Rough Country has approximately 165 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: R. A.Chief Executive Officer: M. L.Chief Investment Officer: J. C.. Explore Rough Country's employee directory with LeadIQ.

What industry does Rough Country belong to?

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Rough Country operates in the Motor Vehicle Manufacturing industry.

What technology does Rough Country use?

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Rough Country's tech stack includes Google Font APIModernizrjQuery UISlickGrinHTTP/3Node.jsGoogle Plus.

What is Rough Country's email format?

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Rough Country's email format typically follows the pattern of . Find more Rough Country email formats with LeadIQ.

When was Rough Country founded?

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Rough Country was founded in 1975.
Rough Country

Rough Country

Motor Vehicle ManufacturingTennessee, United States501-1000 Employees

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Section iconCompany Overview

Headquarters
2450 Huish Rd Dyersburg, Tennessee 38024 US
Phone number
+1-731-288-4463
SIC Code
5013 - Motor Vehicle Supplies and New Parts
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1975
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

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