Expanding LiDAR portfolio Baraja is continuously expanding its LiDAR portfolio, with recent developments in high-performance LiDAR technology for automotive integration and autonomous vehicles. This diverse portfolio offers sales opportunities across various industries that rely on LiDAR technology.

Collaborative partnerships Baraja has established collaborative partnerships with leading companies like Tier IV, Inc. to integrate their advanced LiDAR technology with cutting-edge HDR cameras and sensor fusion software. Leveraging these partnerships can open doors for joint sales efforts and solutions tailored to specific market needs.

Global expansion With a presence in multiple countries and ongoing worldwide expansion, Baraja presents sales opportunities on a global scale. Sales development representatives can tap into emerging markets in Europe and Asia, as well as strengthen relationships with automotive manufacturers worldwide.

Innovative LiDAR solutions Baraja's innovative LiDAR solutions, such as the Spectrum HD25 and Spectrum Off-Road, cater to diverse applications beyond just self-driving vehicles. Sales professionals can explore opportunities in sectors like mining, construction, and industrial automation where Baraja's technology offers a competitive edge.

Competitive positioning Competing with established players like Ouster, Innoviz Technologies, and Velodyne Lidar, Baraja's unique Spectrum-Scan™ LiDAR technology positions it as a strong contender in the market. Identifying the company's key differentiators can be crucial for sales strategies and value proposition communications.