Strategic Partnerships Merrell has established successful partnerships with renowned brands like Greyson Clothiers, Parks Project, and Belstaff International Ltd. Leveraging these partnerships can open doors for cross-promotion opportunities and joint marketing campaigns to reach new customer segments.

Celebrity Collaboration Collaborating with high-profile individuals like the Duchess of Cambridge is a lucrative strategy for Merrell. The exclusive hiking capsule collection launched with Sweaty Betty Limited presents a unique sales opportunity by tapping into the fan base of celebrities and influencers.

Product Innovation Merrell's focus on product innovation, as seen in the redesigned MOAB Speed hiking shoe, can drive sales growth. Introducing new colorways, women's styles, and engaging features like the web-based game keeps the product offerings fresh and appealing to customers.

Brand Expansion Expanding the brand's reach by partnering with companies in diverse sectors like Greyson Clothiers, Parks Project, and Belstaff International Ltd. provides avenues for cross-selling opportunities and gaining exposure in different markets, enhancing overall sales potential.

Customer Segmentation With a focus on inclusivity in the outdoors, Merrell's message resonates with a wide range of customers. Implementing targeted marketing strategies to tailor product offerings based on customer demographics and preferences can lead to increased sales and customer loyalty.