Industry Trends Brother operates in the IT services and IT consulting industry, a sector with a growing demand for digital solutions and technology advancements. Leveraging this trend can create sales opportunities in providing innovative IT services.

Competitive Positioning Brother's key competitors like DMG MORI, Doosan, MAZAK, and YCM give insights into market dynamics and potential clients. Understanding the strengths and weaknesses of these competitors can aid in creating targeted sales strategies.

Market Expansion Exploring markets where Brother's competitors are not as strong, such as regions with lower competition like emerging economies, can be a strategic approach to expand the client base and generate new sales leads.

Employee Engagement Engaging with Brother employees through networking platforms like LinkedIn can foster relationships that may lead to sales referrals or introductions to potential clients within their professional networks.

Partnerships and Collaborations Seeking partnerships with technology providers or industry-specific organizations can enhance Brother's credibility and reach within the IT services sector, opening doors to joint sales opportunities and client referrals.