Apparel Expansion Leatt recently launched new apparel collections featuring cargo carrying features. This presents a sales opportunity to target customers looking for versatile gear that combines functionality with safety in outdoor activities.

Product Line Diversification With the introduction of the ADV line of products and ADV gear, Leatt has expanded its offerings to cater to adventure seekers in the motorcycle and outdoor sports market. Sales representatives can capitalize on this diversification to tap into new customer segments seeking specialized equipment.

Targeted Market Expansion The launch of the Endurance collection signifies Leatt's strategic move to serve XC and gravel riders, expanding beyond its traditional customer base in MTB accessories. Sales professionals can explore partnerships or campaigns targeting the endurance sports market to drive sales growth.

Helmet Replacement Program Innovation By introducing the Helmet Replacement Program, Leatt has demonstrated a commitment to customer safety and satisfaction. Sales reps can leverage this innovative program as a unique selling point to engage with existing customers or attract new ones seeking brands that prioritize user protection.

Key Personnel Appointment The hiring of Bastian Dietz as VP of sales and marketing for MTB signals Leatt's focus on strengthening its market presence and driving sales within the mountain biking segment. Sales development representatives can collaborate with Dietz to execute tailored strategies for increasing sales in this specific market.