Publisher Partnerships AdButler has multiple partnerships with publishing companies like HighWire, offering enhanced email alerting services. Leveraging this network of partnerships can provide inroads for sales collaboration and cross-selling opportunities.

Monetization Solutions With a strong focus on ad serving solutions, AdButler provides businesses with tools to monetize their content effectively. Sales teams can position AdButler's offerings as essential tools for maximizing revenue streams.

Targeted Advertising AdButler's software and APIs enable businesses to implement targeted advertising strategies. Sales professionals can pitch these capabilities to companies looking to enhance their ad targeting and improve ROI.

Competitive Landscape Analyzing AdButler's competitors like Sharethrough, Rubicon Project, and MoPub can help sales teams identify differentiation points and tailor their sales pitches to highlight AdButler's unique value proposition.

Technology Integration AdButler's tech stack includes modern technologies like Backbone.js and Nginx. Emphasizing the compatibility and integration capabilities with existing tech infrastructures can be a selling point for sales representatives targeting tech-savvy clients.