Industry Specialization Freeman specializes in online subscription news and information services for specific business sectors such as energy, resources, and legal sectors in New Zealand. This industry focus presents a unique sales opportunity to target businesses within these sectors for service offerings and partnerships.

Event Management With a track record of running industry events like the New Zealand Energy Excellence Awards and other conferences, Freeman can explore sales opportunities through event sponsorships, partnerships, and customized event marketing solutions for businesses looking to enhance their visibility in these sectors.

Tech Stack Utilization By leveraging technologies like Google Analytics, Vue.js, HubSpot, and PWA in its operations, Freeman demonstrates a commitment to innovation and digital transformation. Sales representatives can highlight the advanced tech stack as a value proposition, offering digital solutions to potential clients seeking modern and efficient information services.

Changes in Ownership The recent acquisition of Freeman Media Limited's assets by Techday Ltd opens up avenues for sales collaboration or service integration between the two entities. Sales development representatives can explore partnership opportunities with Techday Ltd to offer complementary services to the existing client base of Freeman Media.

Market Share Expansion In a landscape with similar information service providers like Splash, Socio, and Grip, Freeman can position itself to capture a larger market share by offering unique value propositions, personalized services, and tailored solutions. This competitive positioning allows sales professionals to target potential clients seeking differentiated and industry-specific information services.