Expansion Opportunities Luno has been actively expanding its coin offerings, such as adding Cosmos, Polkadot, and MakerDAO. This expansion into new virtual currencies presents potential sales opportunities for reaching DeFi traders and investors in emerging markets.

Partnership Synergies By partnering with companies like Cryptoconvert and Kotani Pay Inc., Luno has strengthened its presence in regions like South Africa and Nairobi. Leveraging these partnerships can unlock new sales channels and customer acquisition opportunities in the fintech space.

Community Engagement Collaborations like the one with Tower Hamlets Homes Ltd for events like the Women's World Cup Final screening demonstrate Luno's commitment to community engagement. Sales teams can capitalize on these community ties to build brand loyalty and attract socially conscious investors.

Secure & Trusted Platform With a focus on keeping customers' funds safe through independent auditing, Luno offers a secure environment for crypto investments. Leveraging this reputation for security can be a key differentiator in sales pitches and attracting risk-averse investors.

Market Positioning Being a trusted guide for over 10 million people in various regions, Luno has established itself as a reliable platform for crypto investments. Highlighting this market positioning in sales messaging can help in appealing to potential investors seeking trustworthy platforms.