Expansion into pet accessories market Fay's recent launch of a capsule collection for dogs presents a sales opportunity to target pet lovers and expand into the pet accessories market.

Opportunity for cross-selling With Fay's versatile range of classic, high-quality casual wear suitable for various occasions, there is an opportunity for cross-selling across men’s, women’s, and junior’s collections.

Tech-savvy customer base Utilization of modern technology tools like Backbone.js, Java, and Bootstrap indicates a tech-savvy customer base, presenting an opportunity for digital marketing and online sales strategies.

Revenue potential from affluent customers Fay's positioning in the retail luxury goods segment with a revenue range of $10M - 50M signals potential sales opportunities targeting affluent customers seeking high-quality, stylish products.

Competitive differentiation through craftsmanship Fay's reputation for quality craftsmanship, premium materials, and attention to detail offers a competitive edge that can be leveraged to attract customers looking for unique, well-crafted luxury items.