Rebranding for expansion AIG Direct recently sold its assets to Corebridge Financial, Inc., leading to a rebranding of its direct-to-consumer life insurance business. This presents an opportunity for sales professionals to explore new markets and customer segments under the rebranded name of Corebridge Direct.

Growing online presence With a tech stack that includes Google Ads, LivePerson, and Facebook, AIG Direct is leveraging technology to enhance its online presence and reach a wider audience. Sales development representatives can capitalize on this by utilizing digital marketing strategies to target potential customers effectively.

High-quality life insurance products AIG Direct has a strong reputation for providing top-quality life insurance coverage to millions of customers. This credibility can be leveraged by sales professionals to emphasize the reliability and security offered by the company's products, potentially attracting new clients seeking comprehensive life insurance solutions.

Competitive revenue range With annual revenue ranging between $50 million and $100 million, AIG Direct operates within a competitive financial bracket in the insurance industry. Sales development teams can position the company's financial stability and success to appeal to prospective clients looking for a trustworthy insurance provider with a solid financial foundation.

Diversified product portfolio AIG Direct offers a variety of insurance products beyond life insurance, catering to different customer needs. Sales professionals can explore cross-selling opportunities by highlighting the diverse portfolio of insurance solutions available, enabling them to address a wider range of clients and drive revenue growth.