Expansion into new markets Ballard Designs has been expanding rapidly, opening multiple new locations across different states, including Baltimore, Greenville, and Columbus. These new locations indicate a growing market presence and offer potential sales opportunities in these regions.

Partnerships for brand exposure By partnering with Breeders' Cup Limited, Ballard Designs has gained significant exposure in events like the Breeders' Cup World Championships. Such collaborations not only enhance brand visibility but also create opportunities for targeted marketing to a relevant audience.

Investment in online presence With the launch of a corporate TikTok channel in 2020, Ballard Designs has shown a commitment to exploring digital marketing avenues. Leveraging social media platforms can lead to increased brand engagement and potentially drive online sales growth.

Innovative home decor offerings As a retailer offering over 500 customizable pieces, Ballard Designs provides a unique value proposition to customers. This diverse product range allows for targeted sales approaches catering to different preferences, leading to potential up-selling and cross-selling opportunities.

Strengthened leadership team With the recent hire of Timothy Lee as the head of security, Ballard Designs has added expertise to its leadership team. Building a strong team can boost operational efficiency, enhance customer trust, and open doors to potential partnerships or collaborations in the industry.