Academic Partnerships MDPI has recently partnered with prestigious universities like Delft University of Technology and The Manchester Metropolitan University. Leveraging these collaborations for joint research projects or offering tailored publishing solutions could lead to significant sales opportunities within academic communities.

Editorial Expertise Key appointments of renowned academics like Prof. Dr. Felipe Fregni and Prof. Dr. Yuying Liang as Editor-in-Chief highlight MDPI's commitment to editorial excellence. Engaging with these experts for special journal editions or editorial services can enhance reputation and attract new authors, potentially increasing publishing revenues.

Specialized Journals MDPI's portfolio includes specialized journals like 'Viral Pathogens' and 'Biomedicines,' catering to niche scientific fields. Targeting researchers and institutions specifically interested in these areas with customized publishing packages or sponsorship opportunities could result in higher journal submissions and revenue growth.

Smart Cities Initiative The launch of the 'Smart Cities' journal demonstrates MDPI's foresight in addressing emerging areas of research. Sales teams could capitalize on the growing interest in smart technologies and urban development by offering advertising or partnership opportunities within this publication to relevant industries and government bodies.

Innovative Research MDPI's commitment to innovative research topics, such as assessing the effect of air intrusion on reflective insulation, signifies a proactive approach to publishing cutting-edge studies. Building strategic alliances with industries involved in energy efficiency or construction materials based on these research findings could lead to collaborative projects and revenue-generating ventures.