Global Leader in Optical Technology Hoya Vision Care is a global leader in optical technology, with a strong presence in 110 countries and a dedicated team of 20,000 employees. This signifies a vast market reach and potential sales opportunities in various regions worldwide.

Continuous Product Innovation The company continuously launches innovative vision care solutions like MiYOSMART Chameleon lenses, iD LifeStyle 4, and more. These new products showcase a commitment to cutting-edge technology and present opportunities to upsell to existing customers and attract new ones seeking the latest in optical advancements.

Public Awareness Campaigns Through public awareness campaigns promoting the benefits of their products like MiYOSMART for children with myopia, Hoya Vision Care is actively engaging with potential customers. Leveraging these campaigns in sales pitches can create a connection with parents and eye care professionals, potentially leading to increased sales.

Expanding Product Range Hoya Vision Care has been expanding its product range, such as introducing MiYOSMART Sun with Full Control lenses and Hi-Vision Meiryo Diamond Coating. This diversification opens up new avenues for cross-selling and targeting niche markets, offering sales teams a broader range of products to meet specific customer needs.

Competitive Positioning Being on par with renowned companies like Bausch + Lomb and Alcon in terms of revenue and market presence positions Hoya Vision Care as a strong competitor in the medical equipment manufacturing industry. Sales teams can leverage this competitive positioning to instill confidence in potential customers about the company's reliability and product quality.