Market Expansion ARLANXEO has recently expanded its facilities to Saudi Arabia and China, indicating a strong focus on growth in these regions. This presents an opportunity for leveraging these new facilities to engage with local markets and establish stronger footholds in the synthetic rubber industry.

Product Innovation With the launch of Levapren PXL, ARLANXEO has showcased a commitment to innovation in its product offerings. Sales representatives can capitalize on this by highlighting the unique features and advantages of this new ethylene-vinyl acetate rubber to attract potential customers seeking cutting-edge solutions.

Executive Leadership The recent appointment of Stephan van Santbrink as the CEO brings fresh leadership to drive the company's sales strategies. Sales development representatives can leverage this change to align sales initiatives with the new CEO's vision and direction for ARLANXEO.

Academic Partnerships The partnership with Qingdao University of Science and Technology signifies ARLANXEO's commitment to research and development. Sales professionals can utilize this academic collaboration to highlight the company's strong technological capabilities and expertise, positioning ARLANXEO as a trusted industry innovator.

Competitive Positioning By comparing ARLANXEO to similar companies like Solvay, BASF, and others, sales teams can effectively communicate the unique value propositions and competitive advantages of ARLANXEO's synthetic rubber products. Understanding and articulating these differentiators can help in capturing market share and winning over potential customers.