Strategic Partnerships 72andSunny has been actively forming partnerships, such as the recent collaboration with TBWA on the 1800 Tequila campaign. Leveraging this trend, there is an opportunity to explore strategic collaborations with similar agencies or brands to further expand market reach and offerings.

Talent Recruitment The recruitment of key personnel like Ali Cornford and Scott McClelland signifies 72andSunny's commitment to bringing in top creative talent. This presents an opening to engage with talent recruitment agencies and offer specialized services tailored to creative professionals in the advertising industry.

Innovative Offerings The launch of The Strategy Studio and the brand platform 'You Drink The Beer' demonstrate 72andSunny's focus on innovation. Capitalizing on this innovation-driven approach, there is an opportunity to introduce cutting-edge marketing solutions to clients looking to differentiate themselves in the market.

Industry Recognition With accolades like being named in Fast Company’s Most Innovative Companies list and winning Agency of the Year awards, 72andSunny has built a strong reputation. This reputation can be leveraged to attract potential clients seeking award-winning creative agencies for their marketing campaigns.

Global Expansion Operating globally with offices in key locations, 72andSunny has established a strong international presence. This sets the stage for exploring sales opportunities in regions where the company has a footprint, by tapping into local networks and understanding market dynamics for tailored client solutions.