Acquisition Potential Zulily has recently been acquired by Qurate Inc. and subsequently by Regent, showcasing potential opportunities for partnership or sales synergy with these companies.

Brand Asset Sale The sale of Zulily's intellectual property and brand assets to Bed Bath & Beyond and Beyond, Inc. presents an opportunity for cross-promotion or exploring new sales channels within these networks.

IPO and Scale Expansion Zulily's successful IPO in 2013 and subsequent acquisition by Regent in 2023 indicate a phase of growth, making it an attractive target for collaborations or sales engagements to further expand market reach.

Tech Integration With a tech stack including Prebid, Google Analytics, and MLlib, Zulily demonstrates a tech-savvy approach that can attract partnerships for innovative marketing solutions or technology sales.

Competitive Landscape Being in the same revenue range as Serena & Lily, Rue La La, and Gilt, Zulily can explore competitive sales strategies or differentiated value propositions to capture a larger market share within the retail industry.