Global Expansion Strategy IKEA has recently opened new locations in Kyiv, Ukraine, and Oslo, Norway. This indicates a focus on expanding into new markets, presenting potential sales opportunities for partnerships, suppliers, and service providers in these regions.

Innovative Marketing Initiatives By launching a game inside Roblox and introducing starter boxes for college students, IKEA demonstrates a commitment to innovative marketing strategies. Businesses specializing in virtual experiences, gamification, and targeted marketing could explore partnerships with IKEA.

Sustainability Partnership In collaboration with JET Charge Pty Ltd., IKEA is establishing a national electric vehicle charging network at its stores in Australia. Companies offering sustainable solutions or green technologies can leverage this partnership to introduce their products or services to IKEA customers.

Employee Expansion Plans IKEA has increased its headcount both physically and virtually, indicating a growth trajectory that may require additional products or services to support its workforce. Companies offering HR solutions, employee benefits, or training programs could tailor their offerings to align with IKEA's expansion.

Market Reach through Franchise System With a unique franchise system, IKEA collaborates with various groups worldwide to market and sell its products. Businesses specializing in distribution, logistics, or retail services can explore opportunities to partner with different companies operating under the IKEA brand to expand their market reach.