Market Expansion in Asia-Pacific Henkel recently opened a second application center in Thanh Hoa, Vietnam, showcasing a commitment to expanding support for leading sports and fashion brands in Asia-Pacific and Greater China. This expansion could present sales opportunities for Henkel products in the rapidly growing Asian market.

Product Innovation in Specialized Adhesives The launch of new products like Loctite 3D MED3394 and tailored potting adhesives demonstrates Henkel's focus on innovation in specialized adhesives. Sales teams can capitalize on these new solutions by targeting industries with specific adhesive needs, such as healthcare for Loctite 3D MED3394.

Engagement Program for Suppliers Henkel's engagement program for worldwide suppliers aims to advance decarbonization along the value chain. Sales representatives can leverage this sustainability initiative to align with environmentally conscious customers and partners, potentially opening doors for new business opportunities.

Global Office Expansion Strategy By expanding offices to Kazakhstan and moving the Central Asian office there, Henkel is strategically positioning itself in emerging markets. Sales professionals can explore this new market presence as an opportunity to establish partnerships and secure sales in the growing Central Asian region.

Established Legacy and Diverse Portfolio With more than 145 years of success and a diverse product portfolio featuring strong brands like Persil, Schwarzkopf, and Loctite, Henkel boasts a legacy of innovation and reliability. Leveraging this established reputation, sales teams can highlight Henkel's heritage and quality products to build trust and secure new business deals.