Blockchain for Supply Chain IBM's launch of a Blockchain network for supply chain management presents an opportunity for sales teams to position IBM's cutting-edge technology in industries seeking efficient and secure supply chain solutions.

B2B Powered by AI The collaboration between IBM and WPP to release a B2B solution powered by IBM's AI and data platform, watsonx, opens up sales avenues in the marketing and advertising sector for advanced data-driven solutions.

Zero-Trust Security Package IBM's introduction of a zero-trust security package, featuring quantum-resistant encryption, highlights a unique selling point for sales reps in the cybersecurity market looking to offer next-gen protection solutions.

Genai Personalisation Feature The launch of IBM's 'catch me up' genai personalisation feature in collaboration with Wimbledon introduces a sales opportunity in the sports and entertainment industry for personalized customer engagement.

Age Discrimination Case While not a positive development, IBM's issue with the age discrimination case underscores the importance of offering diversity and inclusion training to businesses, creating a sales niche for IBM in providing such programs.