Market Recognition City National Bank has been consistently recognized for its excellence, ranking #1 on Forbes' list of America's Best Banks 2024 and achieving the top spot in customer satisfaction in the North Central Region. Leveraging these accolades can be a powerful selling point to attract new clients.

High-Quality Hires Recent hires of key executives like Rick Bechtel as EVP of Mortgage & Residential Lending and Adey Tesfaye as head of the Community Reinvestment Act (CRA) department showcase City National's commitment to top talent. Highlighting these experts' credentials can help build credibility and trust with potential customers.

Technology Integration City National Bank's tech stack includes sophisticated tools like Hyperion, Snowflake, and Vue.js, indicating a focus on innovation and efficiency. Emphasizing the bank's use of cutting-edge technology can appeal to tech-savvy prospects seeking a modern banking experience.

Company Culture With a strong emphasis on diversity, equity, and inclusion in the workplace, City National Bank fosters a positive company culture. Showcasing a supportive and inclusive environment can attract clients who value socially responsible businesses and employee well-being.

Client-Centric Approach Since its establishment in 1954, City National Bank has centered its services around helping clients, colleagues, and communities succeed. Highlighting the bank's client-focused ethos and commitment to relationship-building can differentiate it in a competitive market and attract customers seeking personalized banking solutions.