Expansion into new markets Trulia recently increased headcount by 100 and opened a new office, indicating a growth strategy in Centennial. This presents an opportunity for sales teams to target the Centennial real estate market and establish partnerships in the area.

Strategic acquisitions With a history of acquiring companies like Wheelhouse and Movity, Trulia demonstrates a focus on growth through strategic acquisitions. Sales teams can leverage these acquisitions to offer a wider range of services and attract clients from companies previously acquired by Trulia.

Competitive market positioning Trulia's acquisition by News Corp and its ownership by Zillow Group enhance its competitive edge in the real estate sector. Sales professionals can leverage these associations to build credibility and secure partnerships with clients looking for established industry players.

Technology integration Utilizing tech tools like Docker, Elasticsearch, and Webpack, Trulia showcases a commitment to innovation. Sales development representatives can highlight Trulia's tech stack to appeal to tech-savvy clients seeking advanced real estate platforms and solutions.

Expert leadership By hiring a renowned chief economist like Issi Romem, Trulia demonstrates industry expertise and thought leadership. Sales teams can use this as a selling point to engage with clients seeking insights into the housing market and economic trends.