Recent Acquisitions BB&T has been actively acquiring companies like Hollywood Casino Penn National Race Course, Southern National Motorsports Park, and SunTrust Banks, Inc. These acquisitions present potential cross-selling opportunities to introduce Truist's wide range of financial services to the newly acquired customer bases.

High Market Presence Truist, as the sixth-largest commercial bank in the U.S., serves approximately 12 million households and boasts leading market share in high-growth markets across the country. Leveraging this extensive market presence can unlock opportunities for expanding customer reach and driving sales growth.

Tech Integration With a robust tech stack including IBM WebSphere, Nintex, Docker, Oracle Database, and others, BB&T has a strong technological foundation. Utilizing these technologies efficiently can streamline operations, enhance customer experience, and position Truist as a tech-forward financial institution, attracting tech-savvy clients.

Top Talent Hiring BB&T has made strategic hires like Bible as chief financial officer, indicating a focus on strengthening leadership. Leveraging the expertise and experience of top talent can help drive innovative financial solutions, build credibility in the industry, and open doors for high-value sales opportunities.

Merger Synergies The merger that formed Truist between BB&T and SunTrust Banks, Inc. provides opportunities to leverage the combined resources, passion, and commitment to innovation. By capitalizing on the synergies from the merger, Truist can offer enhanced services, deepen client relationships, and drive sales growth through comprehensive financial solutions.