Largest market share Top of the World is a dominant player in the collegiate-licensed headwear and apparel market with licenses from over 700 colleges and universities. This extensive reach provides a significant opportunity to capitalize on the fan base of these institutions.

Robust revenue stream With annual revenue estimated between $50M - $100M, Top of the World has a strong financial standing. Leveraging this stable revenue stream can open doors for expanding product lines and reaching new markets.

Strategic geographic presence Having locations in multiple states such as Oklahoma, Ohio, Michigan, and North Carolina enables Top of the World to access diverse consumer markets. This geographic diversity can be leveraged to establish regional sales strategies tailored to specific preferences and trends.

Exploiting technological edge By utilizing tech tools such as Google Analytics and jQuery, Top of the World can gather valuable customer insights and enhance its online presence. Leveraging technology for targeted marketing and personalized customer experiences can drive sales growth.

Competitive benchmarking Comparing with similar companies like Hat Club and New Era Cap highlights Top of the World's position within the industry. Identifying and leveraging competitive advantages can further solidify the company's market positioning and sales strategy.