Acquisition by Dun & Bradstreet Lattice Engines was acquired by Dun & Bradstreet, enhancing its position as a leading provider of integrated data and analytics solutions for B2B marketing and sales professionals. This acquisition opens up potential cross-selling opportunities for Lattice's AI-enabled ABM solutions within Dun & Bradstreet's customer base.

Launch of Lattice Atlas CDP The launch of Lattice Atlas Customer Data Platform (CDP) presents sales opportunities for organizations looking to leverage advanced B2B customer data for personalized marketing and sales strategies. Sales teams can use this innovative platform to enhance customer engagement and drive higher conversions.

Recognition by Forrester Research Being recognized as a leader in B2B customer analytics by Forrester Research positions Lattice Engines as a trusted solution provider in the market. Sales professionals can leverage this recognition to build credibility with potential customers and differentiate Lattice's offerings from competitors.

The CMO’s Guide To Tech Release The release of The CMO’s Guide To Tech in collaboration with Craig Rosenberg provides sales representatives with valuable insights into leveraging technology for marketing success. This guide can be used as a conversation starter with CMOs and marketing decision-makers to showcase Lattice's thought leadership in the industry.

Strong Customer Base With customers like Dell, Adobe, PayPal, and SunTrust Bank using Lattice's AI-powered solutions, there are opportunities to showcase successful case studies and testimonials to potential clients. Sales reps can leverage these high-profile customer names to build trust and demonstrate the effectiveness of Lattice's offerings.