Sustainable Solutions Trinseo positions itself as a leader in sustainable material solutions with recent launches of eco-friendly products like flame-retardant plastic grades without PFAS additives and electric vehicle battery solutions. Highlighting these offerings to environmentally conscious businesses could open new sales opportunities.

Specialty Chemical Expertise As a specialty material solutions provider, Trinseo's expertise in developing advanced product lines, such as the styrene acrylic emulsion for interior wall paints and flame-retardant polycarbonate materials, presents a valuable selling point for targeting companies in need of high-performance materials.

Innovative Technology Integration Trinseo's tech stack, including Sitecore and Oracle, demonstrates the company's commitment to leveraging technology for product development and customer engagement. Emphasizing the integration of cutting-edge tech tools can attract tech-savvy clients looking for innovative solutions.

Global Market Presence With locations in North America, Europe, and Asia Pacific, Trinseo has a global reach that can be leveraged to explore new market opportunities. Focusing on expanding sales efforts in regions where the company has a strong presence can lead to increased business growth.

Diverse Industry Applications Trinseo's diverse portfolio caters to industries such as building and construction, consumer goods, medical, and mobility. Tailoring sales pitches to address specific industry needs and challenges can help tap into different market segments and drive sales diversification.