Partnership Opportunities Veritas Genetics, now under LetsGetChecked, has established partnerships with Usfhp and Novartis Pharma AG. Leveraging these partnerships can lead to new sales opportunities by offering at-home testing solutions for various health conditions to a wider audience.

Expansion Possibilities The recent launch of MyGeneticScreen by LetsGetChecked presents an opportunity for expansion into the personalized medicine market. By promoting this innovative health solution, Veritas Genetics can attract new customers seeking advanced genetic screening services.

Key Personnel Influence With strategic hires of top executives like Kristen Lalowski as Executive Vice President and Avni Santani as Chief Genomics Officer, Veritas Genetics can leverage their expertise to drive sales growth. Sales teams can capitalize on the industry knowledge and leadership these key personnel bring to the company.

Navigating Challenges Despite facing a class-action lawsuit, LetsGetChecked continues to offer healthcare solutions. Sales teams can address customer concerns head-on by highlighting the company's commitment to improving products and services, potentially turning challenges into sales opportunities through enhanced trust and transparency.

Competitive Positioning In a competitive industry with players like 23andMe, Xcode Life, and Invitae, Veritas Genetics can differentiate itself by emphasizing its comprehensive genetic testing services and innovative technology stack. Highlighting these unique selling points can attract customers looking for advanced and reliable genetic testing solutions.