New Opportunities in Agency Partnerships With the recent hiring of key personnel like Lucy Madden and Luc Benyon to drive commercial enablement, there is a clear focus on strengthening relationships with agencies, including Interpublic Group (IPG). This presents an opportunity for partnership and collaboration with major agencies to leverage Nexxen's unified advertising technology platform.

Expansion into Proprietary Data Management The launch of the Nexxen Data Platform indicates a strategic move towards expanding proprietary data management capabilities. This presents a sales opportunity for data-related services and solutions, offering clients enhanced targeting and measurement capabilities through Nexxen's advanced data platform.

Unlocking TV Viewership Audiences Nexxen's initiative to leverage automatic content recognition (ACR) data for creating TV Viewership Audiences in Australia opens doors for targeting precise audience segments based on viewing patterns. This presents a sales opportunity for advertisers looking to tailor their campaigns to specific TV viewership demographics.

Augmented TV Intelligence Solution By augmenting its TV Intelligence solution with premium streaming viewership data from major platforms like Netflix, Hulu, and Disney Plus, Nexxen enhances its capabilities for insights and targeting in the CTV space. This enhancement provides a compelling sales opportunity for clients seeking advanced TV advertising solutions.

Competitive Positioning in Ad Tech Industry With a strong revenue base and a history of strategic partnerships like the one with Exclusiveaccess, Nexxen is positioned as a key player in the global ad tech industry. Leveraging this competitive positioning, sales professionals can emphasize Nexxen's expertise and capabilities to attract new clients seeking innovative advertising solutions.