Expansion of women's collection Opportunity to target the growing market of women outdoor enthusiasts with the recent launch of Filson's women's lifestyle collection, tapping into an underserved segment and diversifying the customer base.

New product line - Tin Cloth collection Introduce prospective customers to Filson's innovative Tin Cloth collection, offering a unique and durable line of products that cater to individuals seeking premium outdoor apparel and accessories.

Exclusive collaborations - Lucasfilm & Fork River Leverage the partnership with renowned brands like Lucasfilm and Fork River to create exclusive marketing campaigns, opening avenues for cross-promotion, increased brand exposure, and potentially attracting a wider audience.

Strategic reduced headcount Engage with key decision-makers in companies going through transitions, like Filson's recent headcount reduction, to offer tailored solutions that optimize operational efficiency and potentially provide cost-effective alternatives for their sourcing needs.

Heritage and quality positioning Emphasize Filson's rich heritage and commitment to quality craftsmanship to appeal to customers seeking premium, long-lasting outdoor gear and accessories, positioning the brand as a reliable choice in a competitive market.