M&A Activity Snapware's parent company, World Kitchen, has a history of acquisitions, such as the acquisition of Pyrex. This indicates potential synergies and opportunities for cross-selling products within the company's portfolio.

Investments in Operations World Kitchen's significant investment of $50 million in upgrading the Corning plant showcases a commitment to enhancing production capabilities. Sales representatives can leverage this to promote improved product quality and capacity to potential clients.

Executive Leadership Change The appointment of Kenneth G. Wilkes as President and CEO in 2017 suggests a strategic shift in management. Sales teams can explore new business approaches and engage with the company under his leadership for potential partnerships or collaborations.

Change in Ownership The acquisition of World Kitchen by Cornell Capital LLC indicates a transition that may open up new business avenues. Sales professionals could explore this change as an opportunity to pitch innovative solutions or partnerships to the new owners.

Competitive Landscape Understanding similar companies like OXO, Glad, and Cambro provides insights into Snapware's competition. Sales development representatives can use this knowledge to tailor their sales pitches effectively, highlighting Snapware's unique selling points in the market.