Recent Partnerships FreeWheel has recently partnered with Direct Digital Holdings Inc and Adwanted Group, presenting an opportunity to explore joint sales initiatives with the new partners.

Innovative Module Launch The launch of the Allocation Module by FreeWheel opens up a chance to engage with marketers seeking advanced ad commitment management solutions, creating potential sales leads in the ad tech space.

Fresh Market Reports The release of reports like 'It's Only Live Once' and 'Content Discovery in a Multiscreen TV World' by FreeWheel offers an avenue to engage with TV advertisers and marketers interested in programmatic opportunities and content discovery strategies, potentially converting leads into sales opportunities.

Key Personnel Transition With Miille leaving FreeWheel as Head of Revenue and Growth, Americas, there might be a chance to introduce new sales strategies or reach out to Miille's new organization at Publica by IAS for potential collaborations or sales avenues.

Strategic Integrations The integration of Adwanted Group with FreeWheel's Strata platform signifies an opportunity to target users of the integrated platform, explore collaborative sales efforts, and leverage the partnership for mutual growth in the advertising technology sector.