Recent Partnerships Entrata has recently partnered with Red Ventures, LLC and Catalyst Housing Group, indicating a focus on collaboration and expanding market reach. These partnerships present potential sales opportunities to leverage new channels for customer acquisition.

Platform Upgrades With significant upgrades to its platform announced, Entrata is enhancing the resident and property management experience. This presents a sales opportunity to engage with existing and potential clients, showcasing the improved tools and automation that can drive efficiency and value for their businesses.

Industry Recognition Entrata's recognition as a Leader Overall in Property Management and receipt of multiple G2 awards positions the company as a trusted and innovative player in the market. Leveraging these accolades in sales pitches can help build credibility and attract new clients seeking industry-leading solutions.

Market Report Insights The publication of 'The New American Dream' report by Entrata provides valuable insights into shifting trends in the rental and housing market. Sales professionals can use this report to engage with prospects, highlighting Entrata's understanding of market dynamics and positioning their solutions as aligned with emerging market preferences.

API Program Launch Entrata's launch of an enhanced API Program signifies a commitment to a robust partner ecosystem. This initiative opens up sales opportunities for tech integrations and customized solutions, allowing sales development representatives to offer tailored packages that align with clients' specific needs and preferences.