Acquisition by Theory Group Recently acquired by Theory Group, a subsidiary of Fast Retailing umbrella, presents an opportunity for strategic cross-selling and leveraging synergies within the fashion group.

New Creative Director Appointment of Peter Do as the new Creative Director brings fresh perspectives and creative direction, offering a chance to introduce innovative designs and attract a broader customer base.

Collaboration with Hugo Comte Partnership with renowned photographer Hugo Comte for a womenswear campaign indicates a focus on visual storytelling, opening avenues for unique marketing collaborations and increased brand visibility.

Launch of 'Postcard' Capsule Introduction of the 'Postcard' capsule collection inspired by iconic cities provides a niche offering that can be marketed as exclusive, catering to customers seeking limited edition and collector's items.

Spring/Summer 2022 Collection Launch The launch of the Spring/Summer 2022 unisex collection during major fashion events like New York Fashion Week signifies a trendsetting approach, allowing for timely promotion to capitalize on current fashion trends.