Acquisition by Cision TrendKite has been acquired by Cision for $225 million, indicating a potential alignment in target market and product offerings, presenting an opportunity for cross-selling and upselling of integrated PR and marketing solutions.

Venture Funding Growth With recent venture funding rounds totaling $46 million, TrendKite's financial backing suggests an investment in growth and innovation. This indicates potential readiness for exploring new partnerships, scaling operations, and investing in new technologies.

Merger With Union Metrics TrendKite's merger with Union Metrics signifies a strategic move towards consolidating industry expertise and expanding product offerings. This expansion presents an opportunity for packaged solutions and strategic collaborations in the PR and communications space.

Strategic Partnership with Built In Austin TrendKite's partnership with Built In Austin highlights a focus on local networking and community engagement. Leveraging this partnership can lead to enhanced visibility, credibility, and potential referrals within the Austin tech ecosystem.

Advanced Digital PR Platform TrendKite's advanced AI-driven Digital PR Platform positions the company as a leader in revolutionizing earned media analytics. Leveraging this technological edge can attract customers seeking innovative PR solutions, creating opportunities for tailored demos and value-driven pitches.