Teledentistry Innovation SmileDirectClub is a pioneer in teledentistry, offering a cutting-edge platform for teeth straightening. This innovative approach presents a unique sales opportunity to cater to customers seeking convenient and tech-savvy oral care solutions.

Legal Officer Expertise Having hired Susan Greenspon Rammelt as Chief Legal Officer, SmileDirectClub demonstrates a commitment to legal compliance and governance. Leveraging this expertise in sales discussions can showcase the company's adherence to ethical practices, which may resonate strongly with potential clients.

Public Listing With a successful public listing in 2019, SmileDirectClub has established a solid financial presence. This financial stability can be highlighted in sales pitches to instill confidence in clients regarding the company's long-term viability and growth prospects.

Private Equity Investment Receiving a $380M investment from Clayton Dubilier & Rice showcases investor confidence in SmileDirectClub's potential. This funding can be positioned as a testament to the company's market value, providing a compelling angle for sales engagements.

Competitor Differentiation In a landscape with similar companies like BYTE and SnapCorrect, SmileDirectClub's higher employee count and revenue scale offer a competitive edge. Highlighting the company's robust financials and workforce size can be a persuasive strategy to position SmileDirectClub as a leading player in the industry.