Partnership Expansion MassMutual recently partnered with iCapital Network to offer streamlined access to alternative investments. This presents an opportunity for cross-selling and upselling financial products to existing and new clients.

Cybersecurity Focus With the hiring of Eric Boateng as Head of Enterprise Cyber Security, MassMutual emphasizes cybersecurity. Leveraging this focus can be a key selling point to clients concerned about data security and privacy.

Talent Acquisition The hiring of Elizabeth Forget as head of product brings expertise from J.P. Morgan Asset Management. Utilizing her insights can enhance product offerings and attract new clients seeking innovative financial solutions.

Strategic Investment Through investments in Atlas SP and future assets, MassMutual demonstrates strategic financial decision-making. Highlighting these investments can build confidence in potential clients and showcase the company's commitment to growth.

Competitive Positioning Compared to similar companies like Brighthouse Financial and TIAA, MassMutual stands out with its focus on technology like Sprinklr and TypeScript. Using these tech tools as selling points can differentiate the company in the market and attract tech-savvy customers.