Insights

Recent Leadership Changes Theory has recently made key leadership hires, including a new global chief executive officer (CEO) and a chief creative officer (CCO). This indicates a focus on fresh perspectives and expertise, potentially opening avenues for strategic partnerships or collaborations.

Digital Campaign Launches Theory, LLC, through its subsidiary Code and Theory, launched successful digital campaigns for clients like Tipico in short timeframes. This showcases the company's agility and effectiveness in digital marketing, presenting opportunities for providing similar services to other brands.

Expansion into UK and Europe By appointing a CEO specifically for the UK and Europe regions, Theory shows ambitions for international growth. This signals a potential area for sales expansion by exploring partnerships or entering new markets in these regions.

Unique Limited Edition Products Theory created a limited edition four-shirt set of graphic tees to empower women, aligning with social causes. This demonstrates a commitment to unique offerings and sustainability, presenting opportunities for collaborations with socially conscious brands.

Omnichannel Presence and E-commerce Theory's omnichannel strategy with e-commerce and freestanding stores worldwide enhances its reach. This opens doors for sales by capitalizing on online retail trends, targeting new markets, and exploring innovative ways to connect with customers.

Theory Tech Stack

Theory uses 8 technology products and services including AudioEye, Akamai, React, and more. Explore Theory's tech stack below.

  • AudioEye
    Accessibility
  • Akamai
    Content Delivery Network
  • React
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Listrak
    Marketing Automation
  • Mautic
    Marketing Automation
  • Yottaa
    Tag Management
  • Facebook
    Widgets

Media & News

Theory's Email Address Formats

Theory uses at least 1 format(s):
Theory Email FormatsExamplePercentage
first.last@theory.comJohn.Doe@theory.com
57%
firstl@theory.comJohnD@theory.com
34%
firstlast@theory.comJohnDoe@theory.com
8%
flast@theory.comJDoe@theory.com
1%

Frequently Asked Questions

Where is Theory's headquarters located?

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Theory's main headquarters is located at 38 Gansevoort Street New York, NY 10014 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Theory's phone number?

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You can contact Theory's main corporate office by phone at +1-212-524-6790. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Theory's stock symbol?

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Theory is a publicly traded company; the company's stock symbol is ATHYQ.

What is Theory's official website and social media links?

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Theory's official website is theory.com and has social profiles on LinkedIn.

How much revenue does Theory generate?

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As of May 2024, Theory's annual revenue reached $750M.

What is Theory's SIC code NAICS code?

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Theory's SIC code is 2337 - Women's, Misses', and Juniors' Suits, Skirts, and Coats NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Theory have currently?

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As of May 2024, Theory has approximately 1K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: C. M.Chief Executive Officer: M. M.Chief Executive Officer: J. N.. Explore Theory's employee directory with LeadIQ.

What industry does Theory belong to?

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Theory operates in the Retail Apparel and Fashion industry.

What technology does Theory use?

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Theory's tech stack includes AudioEyeAkamaiReactjQuery UIListrakMauticYottaaFacebook.

What is Theory's email format?

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Theory's email format typically follows the pattern of . Find more Theory email formats with LeadIQ.

When was Theory founded?

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Theory was founded in 1997.
Theory

Theory

Retail Apparel and FashionNew York, United States501-1000 Employees

Theory: Defining the New Modern

Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials.

The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon.

A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.

Theory is an equal opportunity employer and does not discriminate in regards to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.   

Section iconCompany Overview

Headquarters
38 Gansevoort Street New York, NY 10014 US
Phone number
+1-212-524-6790
Website
theory.com
SIC Code
2337 - Women's, Misses', and Juniors' Suits, Skirts, and Coats
Stock Symbol
ATHYQ
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1997
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Theory's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Theory's revenue is in the range of $100M$1B

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