Partnership Expansion Eurotunnel has been actively expanding partnerships, such as with InterLnkd Ltd, Thalys, and National Geographic. Leveraging these collaborations could open up new sales opportunities through joint marketing efforts or bundled service offerings.

Price Promotion Strategy The introduction of special prices for day/overnight tickets showcases Eurotunnel's willingness to engage in price promotions. This strategy could be utilized to attract price-sensitive customers and drive sales volume during specific promotional periods.

Market Penetration through Technology By utilizing a tech stack that includes Google Analytics, Azure Monitor, and Facebook, Eurotunnel demonstrates a commitment to leveraging technology for business operations. Sales teams can capitalize on this by utilizing data analytics to enhance customer targeting and conversion rates.

Product Innovation for Customer Segmentation The launch of new services like FIRST for freight customers and ancillary offerings like fashion and beauty products shows Eurotunnel's focus on catering to diverse customer segments. Sales professionals can explore specialized sales approaches based on these segmented offerings.

Competitive Pricing and Value Proposition In light of potential delays and disruptions on rival routes, Eurotunnel can emphasize its competitive advantage through reliable service delivery. Sales teams can highlight the value proposition of Eurotunnel as a more efficient and dependable cross-channel transportation option.