Geographic Expansion CCL Industries has been actively expanding its facilities, with recent expansions into Novi, Michigan, United States, and plans for a new production site in Novi Ligure, Italy. These expansions open up opportunities for sales professionals to target new markets and establish relationships with potential customers in these regions.

Strategic Acquisitions Through strategic acquisitions such as Imprint Energy, Creaprint, and Oomph Made Limited, CCL Industries has strengthened its portfolio and diversified its product offerings. Sales development representatives can leverage these acquisitions to cross-sell and upsell to existing and new clients, offering a wider range of solutions and services.

Industry Leadership As a leading producer of labels, packaging solutions, and aluminum aerosol cans, CCL Industries holds a strong position in the market. Sales professionals can capitalize on the company's industry reputation to position their solutions as high-quality, innovative, and reliable, giving them a competitive edge when engaging with potential clients.

New Technology Adoption CCL Industries utilizes a robust tech stack including Cloudflare CDN, Microsoft Azure, and Kendo UI, showcasing a commitment to innovation and technological advancements. Sales development representatives can highlight the company's technological capabilities to attract tech-savvy customers looking for cutting-edge packaging and labeling solutions.

Financial Stability With a revenue ranging from $50M to $100M and recent acquisitions, CCL Industries demonstrates financial health and growth potential. This stability provides assurance to potential clients and partners, presenting sales professionals with an opportunity to leverage the company's financial strength to negotiate favorable deals and secure long-term partnerships.